This is the 5th Blog which is Part of our “Digital Pathshala Series for Brokers“, To read our 4th Blog Click here.
As you people already know, the World is suffering very hard due to coronavirus Pandemic. The whole World is kind of shut down. All economic activity is either slow or shut down caused by the lockdown. It’s been 4 times the lockdown happens in India since 24 March. Various businesses, companies, organizations come to a standstill, and the real estate sector and players are severely affected.
Big Developers and real estate agencies could survive during the crisis because of the resources and Budget they have to market their Property but what about individual and independent Real estate brokers, how they can survive this coronavirus and Lockdown crisis and Generate leads and sales for their Properties.
Therefore Google Ads comes in handy. Real estate sales are still happening during this crisis but only with the use of digital Mediums. Google Ads is Perfect Digital Advertising options for your real estate Properties.
Today we are Going to explain to you easily How Google ads can help you grow your Real estate business.
So let’s get Going.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google is everywhere. When you do a web search you go to Google search, If you want to search the place you go to Google map, If you want to watch a video, you go to youtube (and yes..YouTube is owned by Google) ,If you want to check the mail you go to Gmail
What I mean is that Google has created an Ecosystem for users and businesses to communicate with each other.
Google is the most visited site in the world and also in India. Billions of people go to Google to search for goods and services they are interested in and want to purchase. In Real estate, people search for flats in Mumbai, 2bhk, or 3bhk flats in Mumbai, flat on rent, etc. Hence there are many potential customers looking for a property that may be matched with the property you sell. Therefore Google ads provide advertising services to the business and advertisers to reach such king of potential customers. Millions of business and property Brokers and agencies run Google ads to attract and reach this Potential customer for their Properties. Below are an overview of the Google ads
The benefit of running Google Ads –
– Only pay for results
– Start at any Budget
– Global Reach
– Measures your success
– Track the results in real-time
– Target your ads
– The drawback of running Google Ads –
– You should have a website.
Following Business objective, you can achieve with Google Ads –
– Website traffic
– Brand awareness and reach
– Product and Brand consideration
– App Promotion
Following Ads, types are available on Google Ads –
– Search Ads
– Display Ads
– Video Ads
– Shopping Ads
– Gmail Ads
– App Ads
– Discovery Ads
Google charges on Ads Clicks, Impression, view, Conversation, engagement. You can set How Much you want to get charged per Click, Impression, Engagement, conversation, and views.
At what basis Google Charges you –
– CPC (Cost Per Click)
– CPM (Cost Per Impression)
– CPC (Cost Per Conversion)
– CPE (Cost Per Engagement)
– CPV (Cost Per View)
– CPI (Cost Per Install)
Google helps you to achieve your business goal for your business like shop visits, phone calls, website visits, etc.
There is a saying in Google ads that when an advertiser spends 1 ₹ in they get 2 ₹ in return.
Google ads are divided into 6 parts –
1. Search Ads –
Search ads simply are text ads that appear above the organic search ads when someone searches for something which relates to your real estate product and services. For example, if someone wants to buy a 2bhk flat in Kandivali West then your ads will see them if this keyword is present in your ads and people can click on it and land on your site. then he can see Property Details, image, and Videos of the Property and can fill a Lead Form.
This is Pull marketing. Your Ads only appear when someone does a Google search for a Keywords which is present in your ad Campaign. Google charges you when someone clicks on your ads.
Here’s how search ads look when some search for Sunrise Charkop –
2. Display ads –
The Google Display Ads can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps. Display ads are a kind of Push marketing. Display ads are image-based ads that appear in many different types of websites, apps, and next to videos. When you visit any sites you see this display ad between article, Blog, or any information. When your target audience sees this ad they can click on it and land on your website then Customers can see Property Details, image, and Videos of the Property and can fill a Lead Form. This type of ad is targeted to users based on the website contents and Audience.
Google Charges you when someone sees or clicks on your Display Ads.
Here’s how search ads look when someone Visit Livemint sites –
3.Videos ads –
When you go to youtube and watch any videos you see YouTube ads before, between, or after the video. You can run video ads to demonstrate your Real estate products or services in visual and understanding ways. and people can click on it and can fill the form directly on Youtube or land on your site then they can see Property Details, image, and Videos of the Property and can fill a Lead Form.
Google charges you when someone Views your Videos Ads for 30 seconds or if your ad is shorter than 30 seconds, then whichever comes first.
According to industry experts, Videos Ads performance much better than any form of content. With video Ads, you as a broker can grab your customer’s attention visually and compellingly. YouTube Ads explain the product is very effective ways as compared to display ads.
4. Shopping Ads –
Shopping Ads is for those who sell individual products to customers like books, gadgets, vegetables. Shopping Ads are not useful for brokers to market their properties. Google Charges when someone clicks on your shopping Ads.
5. Gmail Ads –
Gmail Ads as it says appear in Gmail ads are interactive ads that show in the Promotions and Social tabs of your inbox. Some of these ads are expandable. When you click one of these ads, it may expand just like an email. The expanded ad can include images, video, or embedded forms. Gmail ads help you connect with potential real estate customers in a more personal format. Google Charges when someone clicks and Engages with your Gmail Ads.
5. Discover Ads –
Discovery Ads is a new form of Ads recently launched by Google. With this ad type, you can add a title, image and URL to make an ad for your property easily. This ad appears on Gmail, YouTube, and the Discover section of the Google Homepage. Google Charges you when someone sees your Discovery Ads.
6. App Ads –
If you have an Android app or iOS app that you want to promote then this App Promotion Ad is perfect for you. If you are a real estate agent who has their own property listing app like we have Hookfish for Partners for our Brokers this could be only Ad types you should trim to promote your application. Google ads charge you when someone Installs your App.
If you want to run Google ads for our Exclusive Properties then we can run and operate Google ads Campaign for you. Your Advertising Money, Our Strategy, and Your Leads. Just contact us here.
To run Google ads go to these sites https://ads.Google.com And Create Google Ads account and start running ads for your properties.
So if you want to reach your target audience who do Google Search, Visits websites, and Watch Youtube Video then Google Ads is the way to go. As per studies, if businesses spend money on Google ads then return on investment is double High.
Every small and large company uses Google ads to market their products and services. Google has massive amounts of customer data and insight to target users and get results for the Business who want to reach potential customers on Google Ad Network.so If you trust Google and can run Campaign for your Properties then Google ads could be effective ways to Generate leads and Sale for your properties.
We hope you learned something new about What is Google Ads and how you can use Google ads to generate leads and close sales for your property.
Let’s hope the future brings some Good news for the real estate sector and Brokers. We will bring more such blogs in the coming weeks.
Till then Be Safe, wash your Hands and Follow Government Guidelines.