This technology has changed real estate business !!


The industry of real estate is full of opportunities for sure. It has a huge amount of money.

There is a lot of scope for earning if you are a broker or if you deal in property in some of the other manner.

However, if there are opportunities, there are challenges also and vice versa.

The Real Estate brokers have been facing many real estate problems for many years.

Their problems are related to data security, brokerage not getting released on time, legal formalities, etc.

Hookfish recognized all these problems, went deeper in its understanding and has created a software program for the sake of supporting The Real Estate brokers.

Let me throw light on the real time problems in real estate industry and how Hookfish has changed the way of business.

With the help of the software, Hookfish has made things very convenient with online broker solution.

Please read further to know more about it.

Data not protected

This is a very basic and the biggest problem of real estate industry.

Whenever anybody makes an enquiry to check a piece of property, the contact number and rest of the information of the potential customer goes to all the brokers registered with the online website where the customer has made the enquiry.

To understand this better, please note that there are online portals for searching for the property to buy, sell, take it or give it on rent.

The entities like the buyer, the seller, the developer and the broker are registered with these online portals.

As soon as anyone inquires about any property, the data of the customer goes to all the brokers registered with the portal.

As a result the data is not protected with any single broker.

The customer tends to make comparisons regarding the best deal.

The problem is not negotiation but the customer does not give chances to offer the best rates because he already has multiple rates of discounts.

This is how some genuine brokers lose their customers because the brokerage only goes to the one who paste the token amount given by the customer to the Builder.

How Hookfish solved it ?


Hookfish will take care of your customers and the data of those customers will not be shared with other clients of Hookfish who are brokers as well.

Hookfish has been working in the real estate industry for long and has a good customer base.

Therefore, the potential customer will either speak his heart out or you will be able to read his mind and convert the deal. This is not just to say but this is practically possible.

Problems while receiving commission

The second problem out of other real estate problems is not getting Commission on time.

This is the problem with renowned Builders and brokers also.

They make the brokers wait for 6 months also for the commission even when the customer has released the entire amount of the house of the property.

It is very embarrassing to ask for the payment again and again for anyone in the world.

This creates more problems.

A broker also needs to take out his overhead expenses, rent and maintenance of his office.

This is pretty unethical to make anyone wait for one’s income.

How Hookfish solved this problem?


Hookfish has introduced technology in real estate.

It works by means of a software program where all the things are automated. 

This online broker solution has it all, The payment in the name of the commission is scheduled to be released within 40 to 45 days to the account of the broker.

The biggest advantage of online business is transparency.

This proves that Hookfish is dealing with the brokers and the customers above board.

Giving 100% information to the customer

It is big problem that as soon as the customer approaches any online portal, you only gets some information related to the property.

All the details are to be explained by the broker.

The broker also needs to you take the customer to the site.

The customers ask so many questions.

They have many queries. When they bring their family members, they also have further queries.

How Hookfish solved it ?

Hookfish solved the problem by introducing an online portal and a very easily navigating application.

90% of the information related to the property is there on the online portal introduced by Hookfish.

If it is difficult for any client to visit the online portal, has also introduced an app. This application is very important to help the client make up his mind.

It saves time of both the broker and the customer.

They are absolutely clear with the details of the property.

There are hundred percent transparencies with the help of Hookfish.

Problem of sale

Selling any product or service in the world is not so easy task.

Selling the property is also very difficult, It is a huge investment.

There are many ways of thinking for a customer before investing into a piece of property.

He/she has to consult his family members also. Therefore, in the first round, he visits the property and takes the information.

In the second round, he/she will come along with his family members and then will again check all the details from the broker.

Then also it is not guaranteed that the sale will take place. This is how the investment and the efforts of the broker goes in vain.

How Hookfish solved it ?


Hookfish offers a guarantee of sale. It means when it says guarantee.

Hookfish has the provision to refund the amount taken by the brokers within stipulated period of time.

All the terms and conditions are in black and white.

There is absolute transparency. There are many add-on services which are provided by Hookfish.

There are SMS campaigns, FB campaigns, emails send to the customers, etc. Hookfish has a blend of Technology and marketing.

All this is possible by Hookfish with the help of technology in real estate along with Digital Marketing and the results are clearly visible with the strong and loyal client base. 

13 thoughts on “This technology has changed real estate business !!

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