This 7th Blog is Part of our “Digital Pathsala Series for Brokers“, To read our 6th Blog Click here.
As coronavirus is slow down is the entire economic activity. Therefore offline marketing is difficult nowadays because of lockdown and fears in the mind of consumers. Businesses are shifting their marketing activity from offline or traditional marketing to online marketing. Due to lower cost, easy to access, flexibility, analytics, larger audience size.
So today, we are going to explain to you some reasons to run digital marketing for your real estate business.
What is Digital Marketing?
Digital Marketing is simply the use of the internet to market your goods and services. Digital marketing is using digital channels such as websites and social media as tools for marketing communication.
If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing.
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
Traditional marketing on the other hand involves traditional channels, like billboards and printed media. Think Don Draper in Mad Men brainstorming TV commercial ideas and copy for Coca-Cola.
Up until the development of the internet in the 1990s, traditional marketing was pretty much the only type of marketing. Digital marketing born because of the rise uses and popularity of the internet.
The medium of Digital and Traditional Marketing –
– Newspaper, Magazine, Poster, Billboard, TV, Pamphlets, Radio.
– Website, Content marketing, Social media marketing, PPC, SEM, SEO, Marketing automation, Affiliate marketing, Email, and SMS Marketing.
Digital Campaigns give a lot amount of data such as how many people watched your ads, where they saw your ads how many times they saw your ads, how there have interacted with your ads, and many more. In the case of traditional marketing, it is not possible. When you run any form of the digital marketing activity you get a set number of analyst data to see how your marketing campaign is performing. which is not possible in the case of traditional marketing.
Global Reach –
The best part of the Digital Marketing campaigns is its scale. You can run campaigns at local state national or even international level with a click of the Button. Which is costly and inefficient in the case of traditional marketing. Digital ads enable you to reach a global audience.
Digital Marketing campaigns cost much less than any form of traditional media. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.
Digital Marketing channel let you connect directly with your customers who see your Real estate ads mainly through ad message and website comments, review, or social media post. This interaction makes Customers think you care about them about what Customers say and think. Thing kind of interaction is missing in traditional marketing.
Customers tend to engage more with real estate marketing materials or messages that combine photos, videos, or audios. Digital marketing provides you with all types of media types. Which is less or not interactive in traditional media like newspapers, posters, radio ads.
Mobile access –
Nowadays most people spend their time on there smartphone to shop for goods and the services they want. It is very easy to Market your real estate properties to this Mobile user even in remote areas where traditional ads would never reach.
Flexibility is a key and interesting feature of digital ads. It means you can customize and pause, start, restart your campaign at any time, adjust your budget, change your creativity, change your targeting, etc. In the case of traditional marketing, changes are not possible.
Targeting is the most crucial part of any advertising campaign. You can target your audience based on age, gender, household income, interest, behavior. Which is not possible in the case of traditional marketing.
So now we think you as real estate brokers know the reasons to run digital marketing for your real estate business. Digital marketing is the future of this digital world. Marketing is moving towards the digital channels approach. During this coronavirus Pandemic, the only marketing activities are happening in digital marketing.
So if you are a business owner or marketer you should learn and know how to market products and services through digital marketing. Digital marketing is the most cost-effective and efficient way to promote goods and services to your target audience.
We hope you have learned something useful and valuable today. Keep reading our blog to learn and get updated about real estate tips, insight, and news.