This 6th Blog is Part of our “Digital Pathsala Series for Brokers“, To read our 5th Blog Click here.
Coronavirus jeopardizes the whole world balance. Millions are Infected, over 4 lakh people lost there life, and life around the world is suffering. All business activities are struggling to survive.
And Real estate market is down currently due to nationwide Lockdown. No new project launch, No visits, No sale, and limited construction activity. But real estate brokers can start capture potential leads by running Facebook Ads now so they can close the sale when lockdown ended.
Today we are Going to explain to you easily How Facebook ads can help you grow your Real estate business.
So let’s get Started.
Facebook is the world’s most popular and Biggest social media giant. Facebook owns Instagram, Whatsapp, and messenger.
Facebook is used by Billions of people every day. Facebook Ads is an online advertising service where you can run ads across the Facebook family of services like Facebook, Instagram, Messenger, and across its audience network. And Facebook allows users to target audiences through self-serve tools and it gives them analytics reports that track the performance of each ad.
Here are statistics of Facebook Products –
– Facebook has over 2.6 billion monthly active users
– Instagram has over 1.5 billion monthly active users
– Messenger has over 1.3 billion monthly active users
– Whatsapp has over 2 billion monthly active users
And that’s a lot of users to target your ads. It is certain that your Potential Customer is on one of the platforms.
Benefits of Facebook Ads –
– The Facebook Advertising Platform Offers Robust Analytics.
– You Can Micro-Target Your Exact Audience.
– You Can Create Ads Catering to Your Specific Objective.
– Ads Allow You to Remarket to People Who Have Already Interacted With You.
– With Proper Targeting, You Can Get Clicks and Conversions for Cheap.
– You Can Easily Find New Leads With Facebook Ads.
– People Are Almost Always-on Social Media.
– You’ll Encourage Customer Loyalty.
– Facebook has a lot of users.
– Facebook ad is cheaper and longer.
Drawbacks of Facebook Ads –
– Can Be Difficult In Catching People’s Attention.
– Negative Comments Are Everywhere.
– Competition Everywhere.
– Facebook Marketing requires a lot of time and resources
– Facebook ads for a Lead generation
Facebook Ads start with business objectives. A business objective is what you want to achieve by running Facebook Advertising.
Following business objectives is available in the Facebook Ads manager.
– Brand awareness
– Video views
– Catalog sale
– App Installs
– Lead generation
– Shop visit
To run Facebook, Instagram and Messenger ads go to https://www.facebook.com/business/
To run Facebook Ads you need to have Ad manager from where you can manage and can see Ad Performance. You can sign up for an ad manager from here.
With Facebook Ads, you can market your real estate Properties on the following platform –
– Facebook audience network
Types of Facebook Ads –
– Feed ads
– Story ads
– Display ads
Ad format –
You can capture the right audience at the right time with a correct and attractive Facebook ad format. Ad Format is how You want to show your Marketing Message to your target audiences.
Keep in Mind, Text in the image should be under 20% portion of the image.
3 Most important Element of Facebook ads –
– Creative (Image, text, video, etc)
How Facebook charges for your ads –
– Landing page views
– Video views
– App installs
Lead generation is a very important part of Brokers’ daily work. A lead has the potential to close the sale of your properties.
For real estate Agencies or Brokers, 3 Types of Facebook Campaign is best.
– Lead generation
– Web traffic
Lead Generation –
Lead generation Campaign is a perfect and efficient way of capturing potential customers’ inquiries. When an interested Customers see your ad then the user can simply tap your ad and a form pops up – it’s already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.
Web traffic –
If you as real estate broker and have your own website and collect leads through a lead form then traffic objective is Good for you. Traffic ads cost less than the Lead generation campaign. This campaign doesn’t require Facebook Pixel on your site.
A conversion is any action that is important for you like lead from fill up, email signup, download, etc. For real estate broker the only conversion would be Lead form Submission. You can run a Facebook campaign with a conversion objective. But Facebook Pixel should be installed on your website to track conversion.
Interesting Feature of Facebook ads –
The audience is the user or People on the social media who see your Facebook & Instagram ads. Audience targeting is an important aspect of Facebook ads. Your Real Estate ads will get better results if it is seen by your ads at the right time and the right place. Facebook gives businesses to target their ads based on demographic, language, interest, behavior, devices location.
Custom Audience –
This is a feature in Facebook ads, If you have the data of your Real estate customers like name, Numbers, or email id then you can target specifically this audience on Facebook or Instagram. This feature is useful to businesses who want to Engage with the there existing audience on Facebook. you can make a customer Audience from your customer’s list, website visitors if you installed Facebook pixel on your website, app users if you have all with Facebook SDK installed, and engagement of your content on Facebook and Instagram.
Lookalike Audience –
This is a very interesting and useful feature of Facebook Advertising. What lookalike audience is a very similar audience to your existing customers. For example, if you have a real estate Customer list and you upload it on Facebook what it will do is find similar Customers of existing customers list. Ads Campaign runs on custom and lookalike audience perform much better.
Facebook has a massive amount of its user data. They know a user’s behavior, interest and you can previously target your ads to a specific audience. Facebook Ads has Potential to reach your target audience and fulfill your business objectives like for real estate brokers the Leads. So start running Facebook Ads for your Real estate properties. Facebook Ads are the effective and cheapest form of advertising on the internet. Start with lead generation Campaign.
We hope you learn something new about what is Facebook Ads and how it works.
During this coronavirus Crisis, you as brokers should take many into consideration before taking actions regarding your real estate Business.
Let’s hope the future brings some Good news for the real estate sector and Brokers. We will bring more such blogs in the coming weeks.
Till then Be Safe, wash your Hands and Follow Government Guidelines.