This is the 3rd Blog which is Part of our “Digital Pathsala Series for Brokers“, To read our 2nd Blog Click here.
Below we list out 4 Online tactics brokers can use could use to Generate leads and Sale of your Property. This Coronavirus has brought the world to its niece. And stopped all the economic activity in the world, and it tremendously hit real estate sectors of our Indian economy, all the participants of the real estate industry is impacted by Lockdown caused by Covid-19. It affects the real estate Developer, Builders, and real estate brokers severely. Brokers are facing some difficult time during this coronavirus pandemic. Nationwide lockdown stopped the Property visits, halt the Property sales.
In this blog, we are going to explain to you the 4 Tactics you can utilize to generates leads for your Properties and close sales.
1. Google My Business –
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.
With Google My Business Account, you get more than Business listing, your free business profiles lets you easily connect with customers across Google Search and Google Maps. You can Engage and interact with customers on Google for free.
Below are some Benefit of using Google My Business –
– You can post Property Photos.
– You can create a post for Properties.
– You can get a Review from your Customers of your Business. So other Customers can get attracted by review, rating of your business.
– You can show Offers or events.
– You can showcase the products and services your business provides.
– You can message Customers right on GMB.
– You can show all Your business Details right on Google like Name, address, Contact number, Opening Hours, etc.
Also Read – Slow Business During Lockdown? Increase Your Sales Digitally.
2. Make A Website –
A website is a powerful marketing tool. A well-maintained website can help you gain a competitive advantage in your industry and improve your business and Brand image. Developing your website offers many benefits including helping you get more leads and prospects, increase your sales, enhance your professional brand, and improve your customer service.
A website is a gateway between businesses and customers. The website creates your own digital Space on the internet to showcase your Properties.
You can run Many Ads on the internet if you have a website like Google Ads require You should have a website to run Google ads.
Sorry, We going Towards Technical terms…But Every Broker who Wants to move to Digital Platform should Know this Basics of Building Website.
To make a website you need 4 Things –
1. Domain Name –
A domain name is simply the name of your Website. Like 99acres.com, Magicbrikes.com, etc. You can buy a domain name from GoDaddy, NameCheap.
2. Hosting –
Website hosting is a place on the internet to store your Website. A server is where you store your Website. You can buy a domain name from GoDaddy, Hostgator.
3. SSL Certificate –
Secure Socket Layer or SSL is Way to make communication between website and Customers secure. It is so important If you add a lead form to collect Customer details on your website.
4. Content Management System –
Content Management System or CMS is software from where you can manage, upload, and store your website content. It is basically a dashboard form where you can operate your website content. The most popular and simple cms on the internet are WordPress.
5. Content –
Content is anything you use to communicate or promote your Products and services. Content could be a text, images Video of your Properties. What is your Content and how you show on your website is essential to capture customers’ attention towards your Properties. Try to add HD images and Videos of your Properties to make your website attractive and authentic. Don’t forget to add a Lead form to capture customer details.
3. Run Native Advertising –
Native advertising is a type of advertising that matches the form and function upon which it appears. It is a paid ad that matches the look, feels, and function of the media format in which they appear. A native ad is often found on social media feed or as recommended content on Website pages. This ad doesn’t look like display or banner ads they actually see like part of the page and the best part of the native ads is that it’s no disturbing ads, unlike banner ads.
What these platforms do is, they take your advertisement and put on the websites that partner with them to show ads to potential customers who visit those sites.
Below is the platform form where you can run Native ads for your Properties. But this platform requires that you should have a website so Customers could land on your property sites. These platforms say they have a Content Discovery platform.
If you want to reach an audience who visits top websites on the internet then Native Advertising is the best alternative option for you then Google Ads.
Also Read – 10 Effective Ways To Generate Leads Online During Coronavirus
4. Email and SMS Marketing –
Email and SMS marketing is the simplest form of Promotion for real estate Brokers.
Sms Marketing is when a broker sends Property messages to your potential customers via SMS. If you have a list of previous customer and Mobile numbers you can send your Marketing messages in SMS to them. Make sure your message is attractive and catchy. Please don’t forget to add a link or mobile number to the customer to call you for the respective property.
Email Marketing Define as when you as brokers send your property messages to your potential customers via Email. Email Marketing is still an effective way of marketing communication. People still open and read mail regarding Promotion and advertising.
You can make mail with Property Details and images and don’t forget to add a CTA (Call to Action). Make sure your message is attractive and catchy.
CTA could be your Mobile Number, Facebook Page, or Your Website Links. And YES you can Start Email And SMS Marketing from Our Hookfish for Partners Dashboard.
Just post your Property – Go to property dashboard – Click Share – Email/SMS – Send
You can Download Our Hookfish For Partners App From Play Store.
Follow Below Image guide to Run Email/SMS Campaign –
The above tactics are very Helpful and effective form of Promotion of your real estate Property.
We hope that you use these tactics to generate a sale for your Property. We will bring more such kinds of Blogs to Real estate Broker to help them Aware of various Digital channels for promotion. Till then Wash your Hands and Be safe.